- Issue Time
- Mar 2,2019
Style Bangkok – design synergies
After a successful outing last October, Thailand’s three-in-one design trade fair, Style Bangkok, is following up with another edition, taking place from 17th-21st April at the Bangkok International Trade & Exhibition Centre (BITEC).
Style Bangkok aims to bring together the newest in Thai homewares and furniture design, together with fashion goods and gifts, in a celebration of creativity and innovation.
The show strives to highlight lifestyle products which are uniquely Thai – those made from locally sourced materials, by local craftsmen. Yet the event also incorporates the work of international creatives, paving the way for lifestyle industries looking to enter the Thai marketplace.
Thailand’s Department of International Trade Promotion, Ministry of Commerce (DITP) first launched Style Bangkok in 2017, effectively providing a 47,000 sqm forum for over 1000 brands and fostering an alliance between more than 24 organisations. The show now brings together some 2000 exhibitors, and is part of an initiative to establish Thailand’s design credentials on the international stage.
One way Style Bangkok achieves this is through its focus on inclusivity – the fair’s Niche showcase, in particular, features products specifically designed for active seniors, mothers, children and pets, while also offering experiential opportunities at the event.
In a world in which everything is increasingly interconnected, and trends in one product category can easily influence another, Style Bangkok strives to present a full spectrum of lifestyle ideas, while promoting the emerging Thai design scene across south-east Asia and beyond.
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